What We're Building

FireHorse is the proof of concept that became a real business. We built an entire AI-managed marketing agency from scratch in 30 days — social media management, content creation, SEO, web development, analytics — all operated by Phoenix, our dedicated marketing AI agent.

Each client gets a tailored content calendar, platform-specific creative assets, and a marketing strategy that evolves based on performance data. Phoenix creates, schedules, and tracks 200+ pieces of content every month across all clients without manual intervention.

Current clients span real estate (luxury residential and farm/ranch), foundation repair, exterior cleaning, and property tax consulting — all in the DFW metro. The playbook we built for these clients is the same one we sell to others looking to replicate it.

IFR Digital is what happens when you give a foundation repair company a full AI marketing and web operations team. We built ifrdfw.com from the ground up — 70+ city-specific landing pages, AI-generated SEO content, and a lead capture system that converts visitors into calls.

The site ranks in local search across the entire DFW metroplex because we built a page for every city Integrity serves. Each page has unique content, local landmarks, and schema markup. Alfred manages the technical infrastructure; Phoenix drives content and social.

Foundation repair is a high-ticket, trust-dependent business. Homeowners spend $10K-$100K+ on repairs. Our job is to make sure when someone in Keller or Mansfield Googles "foundation repair near me," Integrity shows up — and then convert that click into a lead.

Texas property taxes are a disaster for homeowners. Appraisal districts routinely over-value properties, and most homeowners either don't protest or don't know how. GPS Property Tax fights those unfair appraisals — and they win.

Our AI systems pull comparable sales data, analyze appraisal district methodology, and build evidence packages that make the case for lower valuations. Kim Jones and her team bring the human expertise; we provide the data horsepower to back it up.

The protest season is April-May every year in Texas. During that window, GPS handles dozens of protests simultaneously. AI automation makes that scale possible without proportional headcount growth.

Keep It Simple. The name says it all. KIS Treasury is the only financial management platform built specifically for AA and NA groups, intergroups, and area service committees.

Group treasurers have historically been stuck between two bad options: shoebox accounting or generic software that doesn't understand the 7th Tradition. KIS Treasury was built by people who have sat in those treasurer chairs — it understands prudent reserves, rent, and how recovery groups actually handle money.

The platform tracks contributions, manages expenses, generates treasurer reports, and provides the financial transparency that recovery groups owe their members. No spreadsheets. No confusion about what goes where. Just simple, honest bookkeeping for the fellowship.

E-commerce for ammunition isn't like selling t-shirts. You have regulatory compliance, inventory complexity (caliber, grain, count, brand), and a customer base that knows exactly what they want and will leave immediately if you make it hard to find.

S&S Ammo is a purpose-built e-commerce platform managed by Amadeus, our e-commerce AI agent. Amadeus handles inventory tracking, product listings, pricing updates, and order management. When stock runs low, Amadeus flags it. When a product page needs updating, Amadeus handles it.

The storefront is fast, mobile-optimized, and frictionless. The checkout process is clean. And because Amadeus operates it 24/7, the store is never "closed" in any meaningful sense.

Thor Taxes was built on a simple premise: most small business owners are overpaying their taxes because they don't have a CPA who proactively hunts for deductions. AI can change that.

Thor's AI systems analyze financial data to identify deduction opportunities, flag potential issues before they become audit risks, and guide users through tax strategies that are typically reserved for clients paying $10K+/year in accounting fees. The strategy layer is AI-driven; the filing is handled by licensed professionals.

The integration of AI and human expertise is deliberate. AI can process thousands of transactions and identify patterns a human might miss. Licensed professionals ensure accuracy and sign off on returns. Together, they deliver a product that neither could alone.

Hermes Medical addresses two of the most significant friction points in modern healthcare: drug interaction checking and clinical documentation. Both problems are well-understood. Both are inadequately solved by existing tools.

Drug Interaction Shield™ is a real-time interaction checking tool that goes beyond the basic checks in most EHR systems. It identifies multi-drug interaction patterns, flags contraindications based on patient comorbidities, and provides clinicians with actionable guidance — not just warnings.

The AI medical scribe component captures physician-patient conversations and transforms them into structured clinical notes, dramatically reducing the documentation burden that's driving burnout across the medical profession. Physicians spend an estimated 2 hours per day on documentation — time that should be spent with patients.

Parole boards make life-altering decisions in minutes. The quality of a parole packet — the documentation submitted on behalf of an inmate — can be the difference between release and continued incarceration. Most families navigating this process have no idea what a strong packet looks like.

Baldur Parole was built to fix that. Our AI systems help families and advocates compile compelling parole packets: employment support letters, housing plans, reentry programs, and personal statements that speak to the board's actual criteria.

This isn't legal advice and we're clear about that. It's a tool that helps people who can't afford attorneys navigate a system that was never designed to be navigated without one. It levels a playing field that's been tilted for decades.